Merritt lies in the core of the Nicola Valley, renowned for its golden grass hills, sturdy green pine trees and glimmering turquoise lakes. These natural highlights have contributed to Merritt's rich ranching heritage, which is still prosperous today. One of the area's prime tourist attractions, located just north of Merritt, is the Douglas Lake Cattle Ranch, which is one of the largest working cattle ranches in North America. Other western charms of Merritt include such events as the Nicola Valley Pro Rodeo and the Merritt Mountain Music Festival, a major country music jamboree with impressive performers. Chaps and ten-gallon hats aside, Merritt offers enticing outdoor options, including incredible fly-fishing, enjoyable windsurfing and challenging yet affordable golfing. Its easy access from the Coquihalla Highway, and its Kamloops to the Lower Mainland connection, has made it a thriving transportation and communication nucleus, as well as an enjoyable respite for travelers.